B2Metric was founded in 2018 to help companies make better use of customer data they already hold. Its platform brings customer signals together, predicts churn and lifetime value, builds segments, and triggers campaigns. The company already works across telecom, financial services, insurance, and retail. The Malta brief was about giving that product a stronger European operating position.
B2Metric describes itself as an AI-native customer data platform. The short version is more useful: it helps marketing, CRM, and data teams decide which customers are likely to leave, which are worth retaining, and what action to take next.
That product is already used in demanding sectors. B2Metric’s published customer work includes telecom, banking, insurance, retail, automotive, and media. Malta was not a search for an idea. It was a question of how an established product company should support its next European chapter.
What B2Metric does
B2Metric sits between raw customer data and the teams expected to act on it. Its product range covers customer data unification, churn prediction, customer lifetime value, behavioural segmentation, journey analysis, and campaign orchestration. It can work with data in a company’s existing warehouse rather than requiring a separate copy for every workflow.
That matters in enterprise sales. A bank or telecom operator does not buy a prediction model in isolation. The buyer needs to know where the data sits, how a prediction reaches a campaign, and whether the marketing team can use it without joining an engineering queue each time.
The Malta brief
Our work with B2Metric had one defined objective: prepare and advance a credible Malta incentive application linked to the company’s European growth plan.
The application had to explain the business without turning it into a list of AI terms. It also had to answer the questions that matter locally. What activity could sit in Malta? Why did the European plan need that activity? What would B2Metric bring beyond a registered address?
Malta made sense as a compact EU base with an English-language business environment and direct access to the institutions handling company growth. For an enterprise software vendor selling into regulated industries, that combination is practical. Meetings move quickly, but the operating case still has to withstand scrutiny.
Building the incentive case
We worked with B2Metric’s leadership to turn its commercial plan into a file that a public agency could assess. The work covered four points:
- A plain account of the product, customers, and revenue model.
- The role Malta could play in European sales and delivery.
- The activity and capability expected to be developed locally.
- Milestones against which the expansion could be reviewed.
The hard part was not adding more material. It was deciding what evidence belonged in the file and making every claim traceable. Product capability, market demand, and the Malta plan had to read as one business case.
The application was approved. We are not publishing the programme terms or award amount here.
What approval changes
An incentive approval is useful, but it is not the expansion itself. It lowers part of the cost and gives the Malta plan a formal starting point. Customers, local capability, and delivery still have to follow.
For B2Metric, the approval creates room to build that next stage with Malta in the operating plan rather than at the edge of it. Our role now moves from the application file to the practical sequence behind it.
If your company has a proven product and a specific reason to operate from Malta, we can test the case before paperwork starts. Write to us.